FREC Considering Some Additions to Advertising Rules

At the Fla. Real Estate Commission’s July 22 meeting, commissioners mentioned some attainable variations to 61J-10.025 and approach to abide by-up at a meeting on Sept. 22.

TALLAHASSEE, Fla. – The Florida True Estate Commission (FREC) held a workshop on July 22, during which participants and FREC commissioners talked over feasible variations to rule 61J2-10.025, which governs marketing.

FREC has an additional workshop planned for Sept. 22, 2021, and will take into consideration these proposed changes once more. In accordance to Florida Realtors’ attorneys, members should really evaluation the proposed language meticulously for the reason that the change might impression some Realtors’ day-to-working day follow as it relates to marketing attempts.

FREC is accepting feedback about the proposed adjustments. They should really be despatched to FREC’s Government Director Giuvanna Corona no later on than Sept. 1, 2021. Realtors with opinions are also encouraged to go to the Sept. 22 workshop either almost or in-person.

Proposed language to be regarded as on Sept. 22

FREC Preliminary Language For Consideration
Workshop September 22, 2021
Remarks Due To Executive Director By September 1, 2021

61J2-10.025 Promoting.

  1. All promotion have to be in a manner in which fair people would know they are dealing with a genuine estate licensee. All serious estate commercials must include things like the certified title of the brokerage agency. No serious estate ad placed or prompted to be placed by a licensee shall be fraudulent, untrue, deceptive or misleading.
  2. When the licensee’s own title appears in the ad, at the very least the licensee’s last identify must be utilized in the manner in which it is registered with the Commission.
  3. (3)(a) When advertising on a web page on the Web, or by any other digital indicates, which include but not constrained to SMS or any digital messaging providers of any type, the brokerage business title as required in subsection (1), previously mentioned, shall be placed adjacent to or quickly earlier mentioned or under the point of call details. “Point of call information” refers to any means by which to speak to the brokerage firm or particular person licensee including mailing deal with(es), bodily avenue tackle(es), e mail handle(es), phone variety(s) or facsimile phone variety(s).
  4. (b) The remaining specifications of subsections (1) and (2), apply to marketing on a website on the World-wide-web or by any other digital indicates, including but not limited to SMS or any digital messaging products and services of any sort.

Rulemaking Authority 475.05, 475.25(1)(c) FS. Legislation Implemented 475.01, 475.25(1)(c), 475.4511 FS. History–New 1-1-80, Amended 2-17-81, 3-14-85, Previously 21V-10.25, Amended 12-29-91, 7-20-93, Formerly 21V-10.025, Amended 4-18-99, 7-4-06, 2-5-07.

Download all FREC rule alterations talked over at the July 22 meeting.

© 2021 Florida Realtors®

Lorrie R. Pedigo

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