C2C websites, also known as consumer-to-consumer websites, are those that allow the consumer to order through a website on which the seller has programmed the order placement and payment options. This allows for more flexible pricing and sales procedures through a customer-seller relationship that can be adjusted or altered through the use of an interactive shopping cart or easy cancelation of a transaction without having to re-enter the order or checkout process.
One-stop-shop buying experience
C2C websites allow businesses to offer a one-stop-shop type buying experience for consumers looking to purchase something they need from the convenience of their own home, where they can get it when they need it, pay with credit/debit cards or pay through online transaction funding such as PayPal or Google Checkout. This type of business enjoys increased revenue because most people who order online are already familiar with using a credit card, purchasing online, and have a good relationship with either the customer service representative or salesperson to purchase items on the Internet.
C2C websites benefit
C2C websites custom built can benefit small businesses in many ways, but to grow this type of business and reap the benefits that come from C2C websites, the website needs to follow certain guidelines. To grow and profit as a C2C eCommerce business, the website will need to be advertised. The type of advertisement will vary depending on the website and the demographic of consumers visiting the site. Some examples of advertisements may include banners, pop-ups, email campaigns, and sales letters.
In addition to advertising through C2C websites, the website will need to maintain strong links to other related websites. This will allow consumers to find similar items, stores, or services and may increase the number of purchases made by a customer who is searching for a product or service not available at a specific location. For example, if consumers visit an online store but do not find any products or services that they are looking for, they may click on a link that takes them to another related website that might have the product they are searching for.
Provides minimal maintenance or purchased on a dedicated server
The amount of effort required to keep the consumer-to-consumer eCommerce websites up and running will depend on the site owner. If the website is popular, it may take more than one person to keep it up and running. Many C2C sites feature only one owner, the merchant, with minimal support staff. This type of consumer-to-consumer eCommerce website may be hosted on a server that provides minimal maintenance or purchased on a dedicated server. The site owner is responsible for all tasks, including design and content, in addition to marketing the site.
Encrypted personal contact information
Some consumers are concerned that C2C consumer-based eCommerce websites may be unsafe because of the limited security measures included. eCommerce websites do not provide any customer information to the general public. There is a small group of C2C sites that allow consumers to post their personal contact information on the consumer-based website. However, this information is usually encrypted and may not be exposed to the general public.
C2C sites are becoming a popular way for companies to market their products and services because of the unique aspects of these sites. eCommerce websites have come a long way in recent years and allow consumers to shop by brand, product, price, and country. As consumers become more knowledgeable about the products and services offered by different companies, C2C websites can provide a new and innovative way for companies to reach out to the public.